The color was a clear spring-leaf green which remained with the addition of ice water. No louche whatsoever. Aroma upon opening bottle was that of inexpensive perfume sans herbs. And the taste was that of the same perfume mixed with ethanol. Fortunately I had purchased a small bottle. One glass was almost too much. There was no finish other than the perfume taste wearing off a little. This product boasts 100+ mg thujone. I tasted very little if any grand wormwood. Not even any anise. Overall I was thoroughly glad to have purchased such a small amount. It would have been an enormous waste of money.