I tried this at a bar and asked it prepared with sugar and ice water. As such, I wasn't able to judge the color prior to the louch hitting. The aroma and taste weren't bad, but were less like absinthe than I would have expected. They were very candy-like, more so than Absente. Given that I already have absente at home, and prefer it to the pernod, I probably won't be purchasing any of this product.