I laughed hysterically when pouring it. The colour is extraordinarily artificial and absurd-looking. The louche action is slow, unspectacular, and comes out medium-thin. And still blue.

The aroma before louche is like mouthwash; minty and medicinal. It even has that nausea-inducing smell of artificial sweetener (I don't know if it really has that, but it sure smells like it). The anise is more like licorice candy. After louche it smells a little less like Scope and a little more like rotgut absinthe like Tabu. The medicinal fumes slightly burn my eyes.

The flavour is like a mentholyptus cough drop mixed with cheap licorice candy. The sweetener tastes artificial, hardening my suspicion. There is a bitter tang like copper that is really inappropriate and annoying; the only other dreck that claims to be absinthe that I've had that contains it is King of Spirits Gold. The flavour isn't remotely similar to absinthe at all and is quite offensive. The finish is dominated by that artificial sweetener flavour, degrading like the flavour of Listerine into a plasticky numbing at the back of the throat.

If this is legitimately absinthe then it's only by technicality. It really bares no similarity to absinthe in any way; all it is is mouthwash with delusions of grandeur.

It's blue. It looks like Scope. It tastes like Listerine with a touch of wormwood bitterness. It smells like medicine. Despite the louche (which was a little weak), I couldn't detect the flavor of anise or fennel which may be there but overwhelmed by the mouthwash mint. This was disappointing.

A sample was generously provided by a friend.
The color is an artificial aquamarine. It reminds me of Scope.
The addition of cold water via dripper resulted in a very very thin louche.
The aroma isn't unappealing, but it certainly doesn't smell like absinthe. I get a lot of eucalyptus, some mintiness, and other medicinals, with a hint of alcohol heat in the end.
The flavor certainly isn't that of my definition of traditional absinthe (which is the dominant flavors of anise and wormwood). It's very sweet and minty with the overall flavor of eucalyptus. Again, the likeness of Scope is remarkable. It's drinkable, but not as an absinthe. More like a Rumple Minze or something similar.
The finish is nothing to write home about. It's all mint and sweetness.
Overall, this isn't absinthe in my book, and definitely not absinthe if referring to traditional and present (Swiss) definitions of absinthe. I might consider adding some to my espresso as a substitute for Fernet Branca, but I'd never drink this if I were in the mood for an absinthe. The most redeeming quality of this drink is the very enticing packaging.