Appearance: absolutely clear, almost invisible

Louche: Beautiful, but it's over pretty quickly. Pearly white with a few blue overtones.

Aroma: No-nonsense, unadorned absinthe goodness. Nothing stands out, but that's not a complaint. Everything harmonizes into a nice bouquet.

Flavor: Wow. I'm partial to vertes, but if all the blanches were this good, I wouldn't be so biased. Rock-solid blend of the trinity, slightly bitter (but not too much), seductively spicy (but not overpowering), and a hint of numbing that just begs for another sip.

Finish: Slightly dry, slightly bitter, a hint of anise, a dose of pepper... long after the last sip.

Overall: This will absolutely be my go-to brand when I want to introduce someone to absinthe. It's not edgy, it's not unusual, it's not trying to be anything other than a really, REALLY good absinthe, and it hits the mark almost perfectly. I'll definitely have this on hand all the time.