It took me a long time to review this product, mainly due to the bad experience I remember from the first time I tried it.

Color: Straw yellow with hints of green.

Louche: No anise, no fennel, no louche.

Aroma: Not a whole lot to make out here aside from a faint weedy character with just a touch of earthy sweetness.

Taste: Totally unacceptable. Very harsh and botheringly acrid. It's so astringent and bitter that it makes you catch your breath. Lots of alcohol burn.

Finish: Alcohol heat and lingering harsh bitterness.

Overall: I'm not surprised that it's hard to finda lot of advertising for this product any more. As more and more people become educated about what absinthe is/should be, less and less are falling for the gimmicks that brands like this are pulling.