Color is a very non traditional deep blue.



Louche is completely missing. I drank Hill's brand in a bar in Canada, it was prepared using the the burning method and presented as a shot. The sugar grains can be seen floating at the bottom of the glass.



Aroma contains very little anis. It has a very strong alcohol smell.



The taste is that of a cheap vodka. Almost unbearable. It has a very alight anis flavor.



Overall I would not recommend this to anyone. Its only use is to get drunk quickly. If thats what you want the 70% alcohol will do the job well.