Color: Artificially colored. Too bright a geen/yellow.

Louche: The closest thing this absinthe has to doing what it should. It does louche fairly well.

Aroma: Big alcohol bang. Anise in your face. Nothing subtle or quality.

Flavor: "Good 'n Plenty" licorice WITH the candy coating. No herbal qualities. Pre-sweetened, and a bit sickly sweet. I believe the pre-swetening officially makes this NOT a true absinthe.

Finish: Just not worth talking about.

For the high price of this stuff, you could buy real world-class absinthe. I suspect they may be using oils instead of real ingredients. Nuff said.