Appearance: quite pretty. Deep ruby. No visible sediment.
Louche: very thick and very quick forming. A little too much, as it lacks the opalescence.
Aroma: anise, a hint of wormwood, and citrus from the hibiscus. Intriguing and refreshing.
Flavor: overwhelmed with star anise. Same problem that creates the too-thick louche. They need to tone this down and use green anise. Would be nice to let the wormwood shine through.
Finish: again, dominated by the star anise, but with a hint of citrus in the background.
Overall: it's a start, but needs to see some changes for it to be a staple product. Less star anise, more green anise, and a nicer balance with the wormwood would all improve this dramatically.