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Brian Robinson

New Hill's?

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I might just have to take a leap and buy a bottle for shits and giggles.

 

Considering the brand, here's hoping the giggles predominate over the shits.

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This absinthe verte Hill `s is a pure distillate. In this first small batch of only 400 bottles were produced. Thus, it is also a rarity, because this first batch is also limited to 400 bottles. The absinthe verte Hill `s has a great taste in addition to a very aromatic fragrance that reveals a little bitter sweet notes. The 15 herbs that are used for the distillation process are handpicked. Among other things, grande wormwood, anise and fennel are used here. The distilled absinthe Hill `s verte is produced entirely by hand and is free from artificial colors and additives. Let yourself be surprised by the first distilled absinthe the Hill `s Likérka of modern times. With the addition of ice-cold water, this absinthe is gorgeous cloudy. He has a good opalisation. Enjoy the absinthe verte Hill `s with a sugar cube and a dilution with ice-cold water in a ratio of 1:4.

 

 

Emphasis mine. I hope they sell the shit out of it. Seriously. It looks like Martin may have set a precedent as well as a good example. We could possibly see the world rid of Fake Czech Crap™, replaced with the real deal. What can I say? I'm an optimist.

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It looks like Hill's marketing is going in every direction possible.

 

Take a look at these links.

https://www.facebook.com/absinthKV

thats an interesting move by Hills to sell authentic products along with the original crap...

I don't know. what do you folks think?

 

 

 

and the main website

http://www.absinth.cz/

 

It seems like most of the focus is on the Euphoria line.

 

The market may be shrinking for the fake and 'novelty' category, but it still looks like crapsinthe is going to be around a while.

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It is possible that the faux-sinthe market will try to make upper level an actual product while also selling fake crap. It makes business sense to do so and people might stop trashing their entire brand name outright.

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Is the name tarnished beyond hope already though? Would anyone here venture to give it a shot? I might if it were free, but to buy a bottle? Nah. To little, too late I am afraid.

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If it's a legit traditional product, why is it called "Absinth®" instead of Absinthe?

 

Because in much of Eastern Europe, as well as in Germany and in the German-speaking part of Switzerland, that's the spelling they use to indicate absinthe. Without the ®, that is.

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It was a huge surprise when Hill's introduced their first distilled absinthe in December 2013.

 

They simply had to make it, becouse sales of our infamous czechsinthes are dropping like hell here in Czech republic. People finally realised there is quite big difference between distilled and cold-mixed ones. Two years ago our Tesco retail stores were selling classic Hill's mouthwash for 20 % more, than is our retail price of St. Antoine. Nonsense.

 

New, 400 bottles limited run of real distilled Hill's absinthe is probably an attempt to show people "hey, we can do it too". Absinthe itself is drinkable, classic style without any unusual herbs. Wormwood is almost undetectable. According to our own private test they got 2,52 mg of alpha and 0,79 mg of beta thujone. What does it mean? They got more thujone from a. pontica than a. absinthium. Grand absinthe is almost undetectable in aroma and taste. It is for the first time I see such result (more pontica than absinthium).

But overal huge step in their development. I even sent them an email saying "congrats to your new distilled absinthe, I am really glad you are trying to make real stuff, keep up the good work". Sadly, without reply.

The only real disappointed is with their label. It contains usual bullshitting:

This product contains high level of psychoactive thujone!

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There are some quick mobile photos. High level of psychoactine thujone, oh my gosh. Thujone is still very strong marketing thing here in Czech, sellers of Hill's are claiming that it contains 35 mg and having more is illegal. Then you let it test and result is 2,52/0,79 = 3,32 mg in total.

 

https://dl.dropboxusercontent.com/u/72913/IMG_5520.jpg

https://dl.dropboxusercontent.com/u/72913/IMG_5517.jpg

https://dl.dropboxusercontent.com/u/72913/IMG_5518.jpg

https://dl.dropboxusercontent.com/u/72913/IMG_5519.jpg

 

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Alan Moss, on 31 Jul 2014 - 10:18 AM, said:

Because in much of Eastern Europe, as well as in Germany and in the German-speaking part of Switzerland, that's the spelling they use to indicate absinthe. Without the ®, that is.

 

Just as Denmark, Sweden and Norway (almost) always spelled it "Absint" - without the ®,

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