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TheLoucheyMonster!

Doc Herson's Green Absinthe

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Is that above-referenced FB thread still there? There's a lot to go through, and since I didn't post in it I can't search my activity log for it.

I went and looked and didn't see it. I'm not friends with them, but there page is open. Although I did find this one and said....wtf?

 

And so... The 1st legal batch of Doc's Absinthe has begun. And thus... The 1st Absinthe distillery in New York City is born. Step #1... Ferment spelt and malted barley... Stay posted!

https://www.facebook.com/572651909421433/photos/a.694426223910667.1073741832.572651909421433/705377172815572/?type=3&theater

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DUNY has this absinthe and has the following copy from the description.

 

Doc Herson's "Green" Absinthe Verte starts its journey by fermenting organic grains of malted barley and malted spelt from upstate New York. The fermentation is performed with sugar, yeast and New York tap water. The wash is then run through a column still to produce the grain neutral spirit. The distillate is then steeped with 10 different dried botanicals including Grand Wormwood, Anise, Fennel, dried lemons and mint from around the world for one week. After one week of steeping, the distillate and the herbs goes through a fractional distillation to collect the hearts and parts of the tails containing the herbaceous oils and flavors. The final distillate is diluted down to a whopping 66% ABV using New York tap water, and then additional herbs including fresh mint leaves are added to color and flavor the absinthe. Minor filtering is performed before the absinthe is bottled, wax sealed and hand labeled.

 

The trinity is there so maybe they listened and reformulated, although the levels of anise could still be low. It also sounds really minty.

Does "Green Absinthe Verte" remind anyone of the phrase "Chili con Queso with cheese" or "ATM Machine"? ;)

I know "Green" is intended in the environmental sense and "Verte" is for the color but the phrasing is still funny to me.

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I had kind of forgotten about this one. Can't wait to see the review.

 

I gotta' say, the writing on thier website just about causes me physical pain. However, the promotional work they're putting into this is impressive. Glancing through their FB page, the number of tasting events is staggering. If they are providing the tasting samples and talent for these events, that is a significant investment of money and time. It would be interesting to know what sales are like.

 

I couldn't agree more with some of the earlier comments in this thread concerning craft distilling. I'm currently in a position to buy for a retail store, and you wouldn't believe the number of odd "craft" products I see regularly that, personally, I think have no legitimate place in the market... everything from just poorly executed or significantly flawed distilling to products so far off the mainstream paradigm for their type that they are sometimes barely recognizable as that type. I don't think those kind of products do the market any good and it's unfortunate that those who don't consider these issues, as much as some of us here do, have been trained to think that just because someone slaps the label "craft" or "small batch" on something that that is any guarantee of quality.

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It's really irritating to see distillers still trying for this 'anise free' style. It's not like there's a dearth of information on the topic of traditional absinthe anymore.

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If it were represented as that style, it would be an improvement in thier marketing (in terms of honesty, at the very least). But in reading through their own tasting notes on their website, it isn't really clear that what you're in for is a significantly altered version of absinthe. This is right in line with the criticism I made in post #36 of so many craft distillers making products that are so idiosyncratic that they barely resemble their type. I get why a producer would want to differentiate themselves from others in the category, but when it comes to offering an inauthentic version of a product, I find there to be, at the least, an arrogance in thinking that all the more mainstream players somehow don't have it right. Like it or not, Tanqueray didn't get to be Tanqueray by being way off the mark.

 

Kinda' like the "mixologist" who comes up with the "Jelly-Doughnutini", this is another example of someone trying to run before they can walk.

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