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Evan Camomile

Absinthe Masters 2014

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The essences classification is separate, and was set up after both Ian Hutton and I talked to the Spirits Business. My recollection is that there are no or very few entries in this classification because no-one wants to identify their products that way. Therefore this dual classification may actually help lift the quality in the market (mainly the UK market in this case).

 

Design and packaging categories exist for all the spirits judged by Spirits Business. I see nothing wrong with this as long as companies make it clear whether an award is for product or for packaging. That may not always happen.

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I want to congratulate them on the creative use of the word "stage" as both a verb and a noun in the same sentence.

 

I agree with Alan. It's the abuse of the Design & Packaging awards that is the problem.

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Ugh. http://www.thespiritsbusiness.com/2014/02/the-absinthe-masters-2014-results/

 

"We began the day’s proceedings with the Verte Distilled category, and were immediately blown away by the vast differences between style and quality among the entries.

... This category contained absinthes that were obviously produced for the mass market, with crowd-pleasing high alcoholic content, unnatural green colouring and overbearingly sweet palates."

 

No thanks.

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... This category contained absinthes that were obviously produced for the mass market, with crowd-pleasing high alcoholic content, unnatural green colouring and overbearingly sweet palates."

That part was applied to the Oil Mix category.

 

and

 

“Unfortunately I don’t feel this category lived up to our expectations..."
......We were looking for some traditional absinthe nose and flavour,"

 

At least they are saying that oil mixes just don't measure up.

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A judging panel of three, including the owner of Hapsburg.

Wonder how his absinthe got Masters? Total surprise then.

 

It is nice to see fewer absinthes involved in this farce this time around. I question all who participate as the only reason could be just to pad a portfolio with a meaningless medal. The Absinthe Masters has long been a joke even compared to other competitions who don't even measure up.

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