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Alan Moss

Just Drinks

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You'll need a subscription to read it on their site (which I guess most people don't have). So here's what Just Drinks (a UK-based site which is quite well-known globally) says about absinthe in their Spirits Preview 2013:

 

Other spirits: Significant other

Localisation, the rising focus on traditional credentials and a resurgence in nostalgia-inspired brands will continue highlighting the rising interest in all things retro. Absinthe’s irreverent backstory, bohemian associations and rich historical references make the category a perfect fit for capitalising on the nascent but rapidly-accelerating retro trend.

 

For something to be both "nascent" and "retro," well that sounds a little difficult. That aside, it's good to get something like this in a respected trade source in a review of the whole Spirits category.

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[quote

category a perfect fit for capitalising on the nascent but rapidly-accelerating retro trend.

 

If we are now in next wave of interest in absinthe, lets hope more new producers pay attention to the word "retro" more than they did back in the 90's.---- and not on the word trend.

 

Tradition is what the market wants.

 

And I hope this is another sign that the shots and flames thing is dying out.

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