This will be part of my Great American Absinthe Festival presentation on Absinthe, Sex, and Psychology.
I should be clear that I am providing none of the above at the presentation.
Ah, more like a potluck then.
It goes both ways...No scientific analysis can be absolutely sure to detect all ingredients in a spirit/liqueur, but someone with a scientific or historical reputation and a few degrees can be just as wrong or intent on marketing profits as those who just work off the myths, and be even more convincing to the public of his certainty...
The safest bet: Taste, compare and choose what YOU enjoy, after all, what's the point?
Pierreverte, I can't entirely disagree with your somewhat jaded assessment about how everyone and everything can be susceptible to the marketing bug.
It's not jaded, it's just an informed observation of an old phenomena. It happens in liquor, pharmaceuticals, cosmetics, culinary arts, you name it.
Why should there be a mandated minimum? A max for health reasons is understandable, but if we agree that thujone is of no consequence to absinthe, there should not be a minimum, unless you are try to screw those in a market with a 10mg/liter cap.
Yes: IF we agree. But "we" don't. Someone has made the error of believing (or asserting) that thujone content is sufficient evidence of absinthium content. Of course most of us here know that thujone can be added artificially or through the use of other plants such as sage, tansy, tarragon, or white cedar.
It's completely absurd to require
a minimum amount of a compound that's being regulated because it's a toxin
. Hopefully common sense will prevail among the EU regulators, but you might not want to bet against profound effect of lobbyists and corruption.