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I believe this "marketing ploy" only came out this way in the newsletter (to those who willingly suscribed). On the website its much less pushy and just decribes the product and its limited supply. We are bombarded by these over the top ad campaigns on a daily basis. So why is this particular one so bothersome? They know how much it's been talked about and are just playing up to that. Kinda like "dangling the carrot" in front of the mule to make him pull the plow.

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It seems I may not be alone in this, but the whole "limited run" advertising tease, is now nothing but irritating.

 

Ding Ding

 

That's pretty much what I wanted to say.

 

Than you Ms. Monkey. :cheers:

 

...it doesn't need the cheap-ass sales ploy to get it sold.

 

Nope. It's great absinthe. Archive Spirits has great customers. They should treat them with respect.

 

If they had simply just released a version with a wine alcohol base, then my reaction would've been more along the lines of; Cool!

 

But this whole "buy now before it is gone!" along with the secret stash, plus they mix the two... I dunno. How many other casks are secretly hidden in some crazy EP warehouse?

 

I am however the cynical and jaded son of an Advertising and Marketing Professor. Just so everyone knows.

 

I'm not the son of anything like that, but the same questions and criticisms crossed my mind.

 

From the e-mail
Archive Spirits and Emile Pernot are naughty boys... they had secretly kept around 60 liters of Sauvage 1804 from the initial batch - distilled in very early 2010 - in a cask shut in a safe guarded by two ferocious pitbulls and a Nordic mountain troll.

Those 60 liters have since been mixed with another 60 liters from a new micro-distillation, using the same recipe but with a wine alcohol base this time, in order to give you the best of the best: the wildness and richness from the uncultivated mountain wormwood together with the smoothness, mellowness and ageing benefits from the wine alcohol.

It seems to me that they kept some purposefully. Jokes about trolls aside.

 

Extra cask aging is cool. A new batch with wine alcohol base is cool. Mixing them makes me hope they didn't nerf the quality of one or the other.

 

Telling people that it is 600 bottles and then coming up with another 180 suddenly, some of which was from the same first distillation... kinda not cool. I'm not crying a huge foul, but it rubs my fur the wrong way. In fact I still MIGHT buy some.

 

Sauvage is a damn good absinthe. I'm keeping my bottle sealed until it is time to break out the good stuff for a reason (along with some other bottles). I also respect the work that went into this. I just would like to be respected as a consumer as well, not dragged along and then sold secrets.

 

Especially after buying several bottles of the first release and then seeing:

 

...in order to give you the best of the best: the wildness and richness from the uncultivated mountain wormwood together with the smoothness, mellowness and ageing benefits from the wine alcohol.

 

It seems that the first release was touted as pretty much being the "best" they could muster. Here's the spiel.

 

What does "Absinthe Sauvage" mean?

 

Sauvage is the French word for wild or uncultivated. The wormwood (Artemisia absinthium) we have used in the distillation of the Sauvage is entirely harvested from wild-grown wormwood, as found in the Jura mountains since time immemorial and celebrated for centuries for the richness and unique perfume of its essential oil. In its native state in the region it's a shy plant, growing high up in rocky outcrops, far from roads or even conventional hiking trails. To locate the plants takes time and local knowledge, we work with a local farmer who has gathered these and other medicinal plants from boyhood, and who knows every inch of the surrounding hills and mountains.

 

There are no fields here, this wormwood grows in sporadic clumps at high altitude, a few stalks here, a few there. It can take a full day of hiking to harvest 5kg of wormwood, so sparsely situated and inaccessible are the plants. It goes without saying of course that there's no possibility of machine harvesting, each individual stalk is cut and carried by hand, as was done in the very earliest days of absinthe, before the big distilleries started to cultivate it in fields. And the cut wormwood is slowly and meticulously dried over many months in the most traditional possible way, in a century’s old "séchoir".

 

This wormwood, entirely uncorrupted by human intervention or modern agriculture, is the direct lineal descendent of the wild plants first gathered more than two centuries ago by the wandering Huguenot medicine man, Dr Ordinaire, the legendary inventor of the green elixir.

 

What’s the difference in taste and aroma between this wild absinthe and the regular Artemisa absinthium now cultivated in the Jura valley?

 

The aroma: Smelling the Sauvage is like smelling the quintessence of an Alpine spring, the wildness and freshness overpower your nose with a unique and bewitching fragrance never fully experienced before.

 

The taste: You experience the Sauvage on many levels - savour a glass and you'll feel the wormwood kick, while the strong and grassy character of the wild herb dominates the other flavours. The strength, the biting and the freshness of all the herbs used for the distillation of the Sauvage guarantee a never ending finish in mouth. One expert who tasted a pre-production sample of the Sauvage likened it to tasting Laphroaig or Lagavulin for the first time, if you've only ever previously tasted J&B - an inexact comparison, but we know what he means!

 

What recipe is the Absinthe Sauvage based on?

 

Ingredients so rare and exceptional required a recipe of equal distinction and, since this is an Archive Spirits release, self evidently one from the earliest days of absinthe. We settled on a formulation from a unique and unrecorded 1804 manuscript in the Oxygenee Collection, never previously commercialised. Like all classic absinthe recipes, it's fundamentally based on the holy trinity of wormwood, Florence fennel, and green anise, but of course other mountain herbs are used in lesser quantities in both the distillation and the all-natural coloration.

 

What else is unique about the Absinthe Sauvage?

 

Its age. Most absinthes are bottled within at most a month or two of distillation. At Archive Spirits we insist on at least 6 months ageing for everything, but with the Sauvage we went a step further: this absinthe was distilled in very early 2010, and so has now been matured for almost 18 months, something that helps give it its incomparable richness.

 

How much Absinthe Sauvage is available?

 

We had only enough wild wormwood to distill just under 500 bottles, so every one is precious! So difficult to find and hard to harvest is this extraordinary ingredient, that we cannot guarantee that there will ever be any future production of Absinthe Sauvage once this initial batch is exhausted. In the event that we ARE fortunate enough to obtain sufficient wild wormwood for a second distillation run, this wouldn't be released until well into 2012 at the earliest.

 

Extra cask aging is cool. A new batch with wine alcohol base is cool. Mixing them makes me hope they didn't nerf the quality of one or the other.

Seconded. Marketing ploys aside, this is what concerns me the most. I would much rather have had the opportunity to buy the new edition with grape-based alcohol, OR the first edition with sugar-beet alcohol, rather than a blend of the two. I'm still at a loss as to why they didn't just keep them separate and sell them as individual products. I can always mix a half-dose of each in a glass if I want to.

 

When they made the announcement that there would be a new limited release of Sauvage on January 4th of this year, I thought for sure that it would be a wood aged, or wine based version. I never thought it would be this kind of thing accompanied by this kind of marketing. It has a feel of King Of Spirits, King Of Spirits Gold, King Of Absinthe Platinum, only in the real absinthe world.

 

I'm with Evan... Maybe I'll wait for the Titanium.

 

I love how this thread has been revived. Had there been no re-release we wouldn't be discussing this now.

 

And if Halley's Comet had never come around, you would have never heard someone say "Look, it's Halley's Comet!".

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I was surprised as well when I got the e-mail, as I was not expecting more so quickly. My happiness at seeing it available overpowered any reaction to the marketing technique. It is only available on Absinthes.com it seems, and only 180 bottles. I sense Marc was simply having a bit of fun with people on the e-mail list...friends and customers. I can understand how people could take it differently however.

Marc has never been anything but a professional, friendly, and supportive member of the absinthe community. I'm sure this e-mail was not intended to create such a stir. Things change; perhaps they were not originally planning on re-releasing it so soon. It's damned good stuff, and is a very unique absinthe, so who cares. I'll support them as I would any other quality distiller and vendor.

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I would much rather have had the opportunity to buy the new edition with grape-based alcohol, OR the first edition with sugar-beet alcohol, rather than a blend of the two. I'm still at a loss as to why they didn't just keep them separate and sell them as individual products. I can always mix a half-dose of each in a glass if I want to.

Good point raised Jay.

This is not a new thing, many have used this kind of blend in the past. The superb Sevil from my friend DuVallon is a blend of 1/3 wine alcohol and 2/3 beet alcohol, a very strategic blend to get the perfect balance for such a Bleue.

The wine alcohol can sometimes be overpowering, and in the case of the Sauvage, we didn't want it to overpower the herbs bill.

The first Sauvage 1804 (made from beet alcohol) was exactly as we expected it to be: herbs upfront, especially the fragrant wild wormwood. But we still wanted to experience it with wine alcohol, just to see how it would mellow the herbs together. The choice of blending both batches together then became self-evident, enough wine alcohol to get the roundness and the mellowness, but not too much to keep its wildness.

 

 

 

[As for the marketing fuss, not sure I want to answer now to those who took it too literally despite the fact that I tried to insert humorous marketing references in the email. Sorry I'm French, we call it "second degré" here]

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I understood it for what it was, just some light humor. I was just afraid Martin would buy up the whole thing before I got home. Since he didn't bring a fleet of lorries from Prague, and I was able to buy some, I played nice and got couple of his offerings also.

 

And a couple of glasses.

 

Andrew should pay you for all the traffic you generated. :sante: :cheers:

Edited by Miguel

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[As for the marketing fuss, not sure I want to answer now to those who took it too literally despite the fact that I tried to insert humorous marketing references in the email. Sorry I'm French, we call it "second degré" here]

I didn't get the email. People will do what people will do. <shrug>

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Gotta subscribe to the EP newsletter. Where Marc tries to entice you to hand over your money for tasty booze, and pretty glasses.

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I've made a purchase or several from EP. I think I'm just struggling with myself about business issues.

 

EP has distilled some of my favorite booze. Yummy!

 

I dearly love shopping there as well as LdF.

 

Marc has been extremely helpful. Thank you!

 

 

 

 

Just a few tiny issues I am currently experiencing that are keeping me from buying the new and improved Sauvage. It's on my end. ;)

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Very briefly:

 

Our newsletters are meant to entertain, inform and hopefully sell some absinthe. I see Marc's mails before they go out, but I rarely edit them, because I want his personality and his French sense of humour to shine through, which I think it does.

 

As regards the Sauvage:

 

At the time of the initial release, there was a miscommunication between Marc and myself on the one hand, and the distillery on he other, as a result of which we were both completely unaware that they had run out of bottles, and so kept the last 60 litres of the Sauvage distillation en vrac. We found out very shortly after the launch, and initially intended to sell this additional stock as a Christmas edition, with a seasonal-themed label. Come Christmas, and unfortunately the glassworks were still out of stock of this bottle, so this plan had to be shelved. We had in the meantime obtained a small quantity of new season wild wormwood, not enough for a full scale production run, but enough for a 60 litre micro distillation. We decided to distill this with a wine alcohol base, and mix it with the existing older Sauvage stock, to create a Sauvage variation that was not necessarily better than the original, just different. There is - definitely, no more Sauvage en vrac after this release. There will likely be a further new distillation of Sauvage, but late 2012 is the very earliest possible release date, and it may well be held back until 2013, we'll have to taste and decide nearer the time.

 

Generally:

 

We tell the truth as best we know it in our newsletters. Sometimes, with the benefit of hindsight, we later find out that what we thought was correct, wasn't. This is what happened here, it's happened to us before, and I'm sure it will happen to us again. Anyone stressed or losing sleep about this, can instantly restore their equanimity by clicking the handy "unsubscribe" link at the bottom of every mail we send out.

 

Lastly:

 

As a sign of our veracity, and as a goodwill gesture to our friends at the WS, we extend a cordial invitation to all members to come to the Pernot Distillery. One of our rectifying dwarves will give you a personal tour, take you down to the Sauvage Vault, give you a chance to feed the two pit bulls and offer you a photo opportunity with the mountain troll, whose cage faces directly on to the Moat of Eternal Fire in front of the vault doors. It's traditional and regarded as lucky to throw a few coins into the Thujone Ponds on the way out.

Edited by Oxygenee

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What the louched guitar said. But said it more eloquently than I could. :)

 

Except he said, "very unique". :nono:

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What I want, is for the Sauvage to be here. :). It truly is remarkable booze, and one of the best ways to introduce noobs to the green fairy.

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The wine alcohol can sometimes be overpowering, and in the case of the Sauvage, we didn't want it to overpower the herbs bill.

 

At the time of the initial release, there was a miscommunication between Marc and myself on the one hand, and the distillery on he other, as a result of which we were both completely unaware that they had run out of bottles, and so kept the last 60 litres of the Sauvage distillation en vrac.

 

 

We tell the truth as best we know it in our newsletters. Sometimes, with the benefit of hindsight, we later find out that what we thought was correct, wasn't. This is what happened here, it's happened to us before, and I'm sure it will happen to us again.

 

Thanks for clearing that up. Very helpful. :thumbup:

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... guarded by two ferocious pitbulls and a Nordic mountain troll.
and offer you a photo opportunity with the mountain troll, whose cage faces directly on to the Moat of Eternal Fire

It's a shame, the way they treat Harstmar; a shame I say.

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Having spent several visits in the bowels of the Pernot distillery I can't think of a better place to be turned into a troll. As for Harstmar, he was just too much of a party troll to be effective. ;)

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... guarded by two ferocious pitbulls and a Nordic mountain troll.
and offer you a photo opportunity with the mountain troll, whose cage faces directly on to the Moat of Eternal Fire

It's a shame, the way they treat Harstmar; a shame I say.

 

The mitigating factor there is that after all those horrid crapsinths he's subjected himself too, it's unlikely that he's capable of feeling any pain or degradation anymore. :dead:

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At the time of the initial release, there was a miscommunication between Marc and myself on the one hand, and the distillery on he other, as a result of which we were both completely unaware that they had run out of bottles, and so kept the last 60 litres of the Sauvage distillation en vrac.

That makes more sense. It also sounds a lot less intentional at the time of the first release. Thanks.

We tell the truth as best we know it in our newsletters. Sometimes, with the benefit of hindsight, we later find out that what we thought was correct, wasn't. This is what happened here, it's happened to us before, and I'm sure it will happen to us again.

Aye, which is why I said it wasn't a total gaff just a minor 'wtf mate?' from my perspective. IE:

I'm not crying a huge foul, but it rubs my fur the wrong way. In fact I still MIGHT buy some.
As a sign of our veracity, and as a goodwill gesture to our friends at the WS, we extend a cordial invitation to all members to come to the Pernot Distillery. One of our rectifying dwarves will give you a personal tour, take you down to the Sauvage Vault, give you a chance to feed the two pit bulls and offer you a photo opportunity with the mountain troll, whose cage faces directly on to the Moat of Eternal Fire in front of the vault doors. It's traditional and regarded as lucky to throw a few coins into the Thujone Ponds on the way out.

That sounds like fun. I love dogs and jotun kin.

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The first Sauvage 1804 (made from beet alcohol) was exactly as we expected it to be: herbs upfront, especially the fragrant wild wormwood. But we still wanted to experience it with wine alcohol, just to see how it would mellow the herbs together. The choice of blending both batches together then became self-evident, enough wine alcohol to get the roundness and the mellowness, but not too much to keep its wildness.

 

Thanks for the extra insight into the decision-making process, Marc. I do realize that making and marketing a product has a somewhat different set of criteria than purchasing it. Both versions of Sauvage sound very tasty; if you all decided that the newer wine-based batch was best served being blended with the original batch, then I'm sure you probably made the right call, even if the experimentalist in me would have liked independent samples of each to try side-by-side. :cheers:

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Has anyone received their shipment of Sauvage vet?Mine cleared customs 48 hrs ago,I only live 1.25 hrs away,& it's still sitting over there.

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Has anyone received their shipment of Sauvage vet?Mine cleared customs 48 hrs ago,I only live 1.25 hrs away,& it's still sitting over there.

 

 

No it is not sitting there, Dhl passes your package to usps and usually you lose the tracking. I've had packages in customs per tracking for two weeks only to have already have it. So try your tracking # on usps.

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Or just relax and enjoy what you have. It will be there when it arrives. Not a minute sooner.

 

Ok, just a little sarcasm. ;)

 

I'm excited for you all. :cheers:

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Has anyone received their shipment of Sauvage vet?Mine cleared customs 48 hrs ago,I only live 1.25 hrs away,& it's still sitting over there.

 

 

No it is not sitting there, Dhl passes your package to usps and usually you lose the tracking. I've had packages in customs per tracking for two weeks only to have already have it. So try your tracking # on usps.

 

Yeah,I did know that.I tracked it on USPS & stopped in to the office as well,& they don't have it either. They printed out the same tracking info that I already had.

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