I wasn't claiming it could be a substitute. I was claiming it could well be like mixing a few dashes of a wormwood heavy blanche with vodka....to me that sounds good. The only problem is the only wormwood heavy blanche I have is the limited distillation of Wormwood Blanche that's so damn delicious I don't want to mix it with anything.
Anyway. I was convinced this vodka would have a horribly bitter after taste to it, but apparently it doesn't. Adding thujone to the stuff before it is distilled really shouldn't make much of a difference at all, right? Because almost all of it is just going to be left behind. They macerate the wormwood and distill it along with anise, fennel and other herbs, so what sounds so awful?
My knee jerk reaction to the thujone marketing was the same as yours, but I'm not going to claim a product is bound to be disgusting just because they're using whatever myths they can to turn a profit. Disgusting marketing is a different matter...
Babička has a distinctive and unique floral bouquet with a creamy flavour.
And a lot of the reviews I've found on the net pretty much say the same thing like "creamy texture providing subtle notes of vanilla, caramel, aniseed and citrus." I had completely dismissed this too, but some reputable bars use it, like Nightjar (voted 3rd best in the world 2012), who also serve a wide variety of good absinthes (mainly I think the Jade and Pernot range from what I remember), so I'd trust them not to use czechsinthe crap, or anything resembling it.
I'll try it when I get the chance and post back here.