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Steveski

BTI announces results of Absinthe review

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You're right Hiram, BTI's influence is outsized for their expertise in this area.

 

The way it seems to work is Brand X gets an award: 96 out of 100. That says to me that it's nearly perfect in it's class. The distributors make sure their sales reps know and they tout that to every retailer in their district.

 

"Got this great new product Fred! Brand X! 96 out of 100 by BTI."

 

Even if the retailer has never heard of BTI, he's immediately impressed. One has to remember the sheer number of products available on the marketplace today. There's no way for the retailer to know about all of them, or be able to spend the time to research them. They'll rely on their reps to be knowledgeable about the spirits they're selling.

 

They'll put Brand X up on the shelves with a little card that says "96 out of 100 by BTI". Now the consumer goes looking for something, asks the retailer, and they get pointed to Brand X, "96 out of 100 by BTI". Even though they have never tasted the product.

 

It's "faith based marketing". You have faith that a particular authority, be it Robert Parker, Wine Enthusiast, or BTI, is able to evaluate the quality of a product and their reports are accurate. And so long as they like what is recommended all is good. But when the consumer doesn't like what's recommended, they never go back to Fred and say that wine wasn't all it was cracked up to be. They just buy something else.

 

The other problem with BTI ratings is their tendency to be in the 90's. Everything is in the 90's. 9 out of 10. OK, La Muse was 86. That compresses the rankings and makes everyone look good.

 

btw, do you have to pay to have your product evaluated by BTI?

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If vodka tasted like water I doubt I would ever be sober.

 

On the other hand, if water tasted like vodka, I'd probably be a laxative addict. :twitchsmile:

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The beverage tasting institute, really needs to get their hands on some good absinthe! They probably need to be informed of the preparation method as well.

 

I usually trust their reviews above others, for spirits like bourbon, scotch, tequila, rum, gin...

 

But it seems that they are very misguided when it comes to the green faerie...

 

94 • La Fée Bohemian Absinthe $65/700ml.

94 • Pernod Aux Plantes D'Absinthe Supérieure $39.

93 • Mata Hari Absinthe Bohemian $54.99.

92 • La Fée Parisienne Absinthe $65/700ml.

92 • Kübler Absinthe Superieure $53.99.

91 • Obsello Absinthe Verte $54.

90 • Libertine Absinthe Supérieure $79.95.

89 • Australian Vodka Co. Moulin Rooz Absinthe $68/500 ml.

82 • La Muse Verte Absinthe Traditionnelle $68.

 

Hopefully they will review some other absinthe that will find a home in their top tier...

 

 

EDIT - I didn't mean for this to come off as condescending, I don't doubt their overall expertise, I just think they need to have some better stuff at the top of their review list!

Edited by Neorebel

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Sorry for the repeat! I should have searched the forum first. I just can't get over the fact that their top 2- la Fee & Pernod are amongst the lowest in our reviews...

Edited by Neorebel

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Hey, look at it this way...

 

Most people who were unfortunate enough to buy it ended up galled, so it wasn't a total loss. :laugh:

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