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Russian Entrepeneurs Exploit Marketing Niche!

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MOSCOW (Reuters) - Igor Volodin believes vodka is no more harmful than chocolate. He is proud to be the first Russian to produce the spirit in a special women's version, designed to be sipped with salad after a workout in the gym.

 

For my lungs and heart, I'll spend 20 minutes on the treadmill. I'll perk up the tushy with the stair machine, and work the upper body machines to make my chest look good, and do crunches to keep the abs as a full 6-pack. But what to do for my liver? I know! I'll drink a bottle of vodka!

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Bottle a day keeps the doctor away as the old proverb says. Our Ladies have cranberry brandy designed especially for them and a whole range of liqueurs as well as beers, so their own vodka is the next step. The price is quite attractive as well.

 

The vodka comes in upscale and mixer varieties as well as almond, lime and vanilla flavors. All versions are 40 percent alcohol, just as strong as any other.

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Bless their hearts! I did have to admire the women in Europe when I lived there; how I loved them so. I had a neighbor lady who, religiously every Tuesday would meet her friends at the pub for krystalweissen and Jaegermeister, only to end the evening at home with a bottle of red wine.

 

But she was up early every Wednesday for work.

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Well, we know what's next ...

 

In Russia, kids are allowed to shoot a shot or two at weddings, funerals, etc. At the age of 15, 30% of them are hardline alcoholics already who finish their adventure boosted with eau de cologne, pesticides imbibing not getting to the ripe old age of 40. It is sad but if market demands that move, I won't be surprised, especially as regards Russia.

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Don't knock it till you try it!!!!!!!!!!!!!!

 

Fair enough Shabba; I accept your challenge if I can ever make it to the damn East Coaster! ;) Soon enough though.

 

Absinthist- You’re right, sadly. St. Petersburgh frightened me. And we think we have it hard…

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