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Absinthe Marteau Verte Classique - Swiss Release


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#1 Gwydion Stone

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Posted 24 July 2007 - 02:09 PM

It gives me great pleasure to announce the upcoming release of my own absinthe brand, Absinthe Marteau.

I had hoped to make the online announcement as simultaneously as possible as the one at Tales of the Cocktail, but I didn't have the easy internet access, or time, that I thought I might. I also didn't realize that it would hit the internet literally moments after the words escaped my lips.

As is often the case with absinthe news, particularly of this magnitude, there's so much information to assimilate and so much excitement that's it's easy to misunderstand small but important details. After this goes through several re-tellings and successive entropic approximations, it can get pretty distorted. I take responsibility for any misunderstandings in Jamie Boudreau's post, as I could've probably made myself more clear when I talked with him and the folks at Tales of the Cocktail.

Caveat: I intend to honor all of the established rules of this forum out of respect and fairness for my colleagues and won't entertain discussion which infringes them.


Here's the straight scoop:

MARTEAU

I developed the recipe for Marteau over the last several years and then commissioned a distillery to make it, strictly according to my recipe and protocols.

My intent is to eventually establish my own distillery and take over production personally. To that end, I'm forming a company, Gnostalgic Spirits, which will specialize in designing 19th century style spirits and cocktail ingredients such as bitters and liqueurs. I'm working with an American distillery to begin production myself, stateside. No idea yet on time-frame, but I'll probably start production on some products by the end of the year.

Marteau Verte Classique will be distilled in Switzerland at the Matter-Luginbühl Distillery by Oliver Matter who, as most of you know, is the award-winning distiller of Markus' Duplais line of absinthes as well as Marilyn Mason's Mansinthe, Giger's Brevans and the Brut d'alambic. While I'm very proud of my creation, I don't feel a particular need to say that I personally distilled it, as long as the person running the still is committed to following my instructions, and is qualified and skilled; and Oliver is definitely that. As we well know, Pernod Fils got on fairly well without Henri-Louis at the controls of each alembic.

The Marteau absinthes are soundly based on the usual traditional recipes from the 19th century: Duplais, De Brevans, Fritsch etc. By "based on" I mean traditional ingredients and their relative amounts as well as strict adherence to the Duplais Suisse Protocol.

This is the first authentic absinthe—since the 1912 ban—that was developed specifically for use in classic cocktails.

It's very good as a drink on its own, but I chose the particular botanicals and used them in proportions that lend a more savory and aromatic component than other traditional absinthes, which can often be too candy-like. Rather than cut back on the anise, I've worked with the other botanicals and brought them forward to compliment it rather than push it into the background.

The sample which Jamie, Shabba, Nymph and all the WSers at TOC, as well as the 150 people at the Forgotten Ingredients panel discussion, were from prototypes, since the end commercial product has not yet been released.

As we all know, artisanal products, particularly new ones, are subject to change. I don't expect Marteau will be any different. Different apparatus, different regional herb sources, different water, these are the variables we have to work with. The first release of Marteau Verte Classique will possibly be slightly different in character than the samples, but every effort is being made to bring it as close as possible given the conditions. Future batches will be adjusted if necessary to achieve the desired profile.

For now, starting probably in early October, it will be available exclusively from Markus at absinthe-distribution.com; it might be picked up by the other vendors later.

We'll start out with small batches, so grab it fast. We'll increase production according to demand.

It should fit into roughly the same price range as the other Matter absinthes, but the final estimate is not in yet. The process is a little more complicated and there are a number more botanicals in it than a lot of other absinthes, so the cost rises proportionally.

No samples or labels have been submitted to the TTB yet, although this is in the works for the future. Again, no time frame yet.


THE IMPACT ON WS

My business as a spirits developer and my role here are completely separate. I stated earlier that when I went pro I would take on an advisory board to help in the decision-making and to assure that the administration of the Wormwood Society was open to outside input and increased objectivity. The advisory board was selected months ago and has been actively contributing to the further growth and development of WS.

The Wormwood Society is quickly becoming the most active, user-friendly and accessible absinthe resource on the web. My visit to New Orleans, the most absinthe-conscious population in the country, highlighted the great need for further education and outreach if we're going to clean up absinthe's reputation. In order to achieve this, there is also a need for increased professionalism (note: professionalism ≠ commercialism) or the public has no reason to take us seriously. Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later.

Cheers!



Posted Image


Maker of Marteau Absinthe
Master Distiller, Gnostalgic Spirits Distillery
www.absinthemarteau.com
Confessions of an Absinthiste


#2 Brian Robinson

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Posted 24 July 2007 - 02:16 PM

My intent is to eventually establish my own distillery and take over production personally. To that end, I'm forming a company, Gnostalgic Spirits, which will specialize in designing 19th century style spirits and cocktail ingredients such as bitters and liqueurs.

:yahoo:
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#3 Derrick

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Posted 24 July 2007 - 02:35 PM

:thumbup: I'm ready to buy!
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#4 Brooks

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Posted 24 July 2007 - 02:50 PM

Congrats on a great product, kiddo. Here's wishing you well on your launch. :cheers:

#5 Derrick

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Posted 24 July 2007 - 02:55 PM

Will you be using 'traditional' label design? Will WS members be getting a sneak preview when the label design is complete?
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#6 Wrayalien

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Posted 24 July 2007 - 02:59 PM

:cheers: :thumbup: :clap: :arrr: :drunk:
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#7 monkeycurious

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Posted 24 July 2007 - 03:16 PM

I have tried it and it is excellent! :cheers:

Congratulations!

Do you think we will be able to order it from the States?
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#8 MMarking

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Posted 24 July 2007 - 03:25 PM

Congratulations on your success! I know you have worked very hard and deserve all of the great press that has been and will be sure to come. :cheers:
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#9 printmkr

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Posted 24 July 2007 - 03:37 PM

Well, this is indeed special! It must be a dream realized! It will be interesting to see the label... of course taste is everything (I mean the absinthe), but I will be curious what your design sensibilities come up with! Somewhere between the Duplais labels and the traditional Jade stuff? Just keep in mind the number one rule of American design... it must look good on a t-shirt! Best of luck and I will be in line to order when all is said and done. I feel like I am present at a moment in absinthe history, and I only have been here several months. I salute those of you who have been here for years, fighting the Porkchop Wars, etc. :cheers:

P.S. - Is there a Bohemian style in the works? *ducks*
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#10 MASTERPC

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Posted 24 July 2007 - 03:42 PM

We're proud of you, Hiram and as I told you last Thursday night in NOLA, you should be really proud of yourself! :cheers: :cheers:
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Scared the shit out of me.
So, that's it! After today, no more reading."

#11 LeRoy

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Posted 24 July 2007 - 03:47 PM

Congratulations, Hiram ! :thumbup:

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#12 Gwydion Stone

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Posted 24 July 2007 - 04:03 PM

Thanks everyone.

Will you be using 'traditional' label design? Will WS members be getting a sneak preview when the label design is complete?

Yes, and yes.

I have tried it and it is excellent! :cheers:

Congratulations!

Do you think we will be able to order it from the States?

Thanks. The initial release from Markus will be just like everything else he carries, that's his end of it. When I start producing here, I certainly hope so. In the meantime, Frank Dietrich's Taboo is definitely worth your attention.

Maker of Marteau Absinthe
Master Distiller, Gnostalgic Spirits Distillery
www.absinthemarteau.com
Confessions of an Absinthiste


#13 Phoenix

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Posted 24 July 2007 - 04:37 PM

Congratulations Hiram! I'll definitly order a bottle when it's available to do so. Good luck with the release. :cheers:
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#14 metodd1

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Posted 24 July 2007 - 04:39 PM

This will be so great -- the samples I was able to taste at TOTC were fantastic. Congrats!
The most beautiful thing we can experience is the mysterious. It stands at the cradle of true art and true science. He to whom this feeling is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead, and his eyes are dimmed. -AE

#15 Auguru

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Posted 24 July 2007 - 04:55 PM

Out of curiosity (and with full understanding if you do not want to divulge even these tidbits), do you mind indicating the base alcohol for the Marteau? Also, when you mention the Duplais Suisse Protocol, do you mean the versions in the books or are there more detailed descriptions of the process available from other sources?
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#16 Nymphadora

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Posted 24 July 2007 - 05:02 PM

Congratulations! I'm glad I was able to sample the yumminess.
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#17 speedle

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Posted 24 July 2007 - 05:03 PM

Very, very fantastic! :cheers: to great success and can't wait to get some!

P.S. - Is there a Bohemian style in the works? *ducks*


Somebody had to say it, didn't they? :laf:
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#18 Alexander Dunn

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Posted 24 July 2007 - 05:04 PM

Congratulations on Marteau - a fantastic absinthe - and your dedication to developing and offering this commercial product. I look forward to purchasing Marteau. Wonderful news and many thank you's!
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#19 MASTERPC

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Posted 24 July 2007 - 05:29 PM

I'm glad I was able to sample the yumminess.


Absolutely! I am very much looking forward to owning a bottle or four!
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Scared the shit out of me.
So, that's it! After today, no more reading."

#20 Joe Legate

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Posted 24 July 2007 - 06:30 PM

As if the news of Marteau's release wasn't enough, you toss us this bone, too. I think Hiram has a project for us. :thumbup:

The Wormwood Society is quickly becoming the most active, user-friendly and accessible absinthe resource on the web. My visit to New Orleans, the most absinthe-conscious population in the country, highlighted the great need for further education and outreach if we're going to clean up absinthe's reputation. In order to achieve this, there is also a need for increased professionalism (note: professionalism ≠ commercialism) or the public has no reason to take us seriously. Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later.



#21 dakini_painter

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Posted 24 July 2007 - 06:39 PM

I've said it before, but I'll say it again:

Congratulations!!

:thumbup:

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#22 ejellest

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Posted 24 July 2007 - 08:08 PM

That is very cool!

Congratulations, and good luck with this venture.
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#23 MTgrayling

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Posted 24 July 2007 - 09:02 PM

Oh it just keeps getting better! Thanks for all you have done and are doing for the absinthe world Hiram. :cheers:

I can't wait to try this one.
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#24 peridot

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Posted 24 July 2007 - 09:22 PM

Congrats on getting your product going.

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#25 Fixedspiral

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Posted 24 July 2007 - 09:57 PM

Freakin' Sweet!

Looking forward to trying it!

#26 Ari (Eric Litton)

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Posted 24 July 2007 - 09:58 PM

Yay for more absinthe.

Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later.

I am randomly grabbing people on the street and whipping them till they repeat the accurate information... careful what you ask for.
:)
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#27 Absomphe

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Posted 25 July 2007 - 05:25 AM

Hearty congratulations, Hiram, looks like youse done good! :cheers:

If I'm tipplin' again by October, I'll definitely lay in a supply.

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#28 OMG_Bill

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Posted 25 July 2007 - 05:39 AM

Nice! :thumbup:
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#29 elfnmagik

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Posted 25 July 2007 - 05:50 AM

Congrats!

The Marteau absintheS...

Can you shed some light on plans for the others?
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#30 Jaded Prole

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Posted 25 July 2007 - 06:06 AM

I look forward to tasting it.


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