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New La Fe XS Suisse


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#1 Sachelle

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Posted 01 December 2006 - 09:48 AM

Hi there

I know many of you have been waiting for this so here's a snippet from our news letter

Pre-release for the new La Fe XS Suisse

La Fe XS Suisse is produced in the small town of Couvet in the Val-de-Travers region of Swizerland and it is here absinthe production began in 1792. Time was spent creating a recipe to reflect those top quality absinthes of the 19 th century and the whole distillation process is carried out by hand and monitored closely to ensure consistency throughout. The finest aromatic plants, including locally grown wormwood, along with a grape alcohol base are carefully distilled in small quantities creating an absinthe that is highly elegant and perfectly balanced.

now available at Lafeeabsinthe.com

to read more visit Lafeeabsinthe.com/xs

:)

#2 TheGreenOne

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Posted 01 December 2006 - 09:52 AM

I know many of you have been waiting for this

Um. No.

#3 AlyssaDyane

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Posted 01 December 2006 - 09:52 AM

Interesting. I would be interested to see if it really is a decent product. Sachelle, I would be happy to review it for you if you want to send a sample over.
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#4 Brian Robinson

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Posted 01 December 2006 - 10:07 AM

As would I!
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#5 AndrewT

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Posted 01 December 2006 - 10:36 AM

Samples would be a good way of getting the word of mouth out. If it's good, that is. It's actually bad for business if it's not that good. Looks promising, though.

(I wonder what MCD will have to say about its authenticity...)

Edited by AndrewT, 01 December 2006 - 10:37 AM.

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#6 elfnmagik

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Posted 01 December 2006 - 10:39 AM

Sounds interesting, but a sample would be the only way it'll make to my door.
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#7 Stomp Brockmore

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Posted 01 December 2006 - 10:52 AM

It's actually very good. It's been some time since I tried it, but I remember it being very soft, round, full and buttery and quite complex for a blanche. Good wormwood profile.

Sachelle, will you be offering this through Premier Wine & Spirits eventually?

The price is a bit shocking at 60. At that price I'd be much quicker to order Clandestine la Bleue. That's more expensive than the Jades.

Edited by Stomp Brockmore, 01 December 2006 - 10:58 AM.


#8 elfnmagik

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Posted 01 December 2006 - 10:57 AM

$130 to the US. I think not.
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#9 Oscar

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Posted 01 December 2006 - 10:59 AM

Gee, one more absinthe I don’t need to buy.

Edited by Oscar, 01 December 2006 - 11:00 AM.

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#10 Deluge

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Posted 01 December 2006 - 11:08 AM

Are they serious!?

Edited by Deluge, 01 December 2006 - 11:09 AM.


#11 elfnmagik

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Posted 01 December 2006 - 11:10 AM

They can't be.
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#12 Grey Boy

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Posted 01 December 2006 - 11:12 AM

Courier shipping to the US: 80, for a 70cl bottle,
at this moment that equals $158.364.
Yikes.
I'm gonna meet pierreverte!

#13 elfnmagik

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Posted 01 December 2006 - 11:13 AM

Gee, one more absinthe I dont need to buy.


I've got fifty to spare from my Pernot splurge, so I agree.
"I really like depriving myself of things. It's fun! Very monastic." - Kosmo

#14 Gwydion Stone

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Posted 01 December 2006 - 11:21 AM

I pretty much expected a knee-jerk response when this came out. Some of you guys are never happy: you complain because La Fe's stuff wasn't distilled, so they try to come up to standards and you still aren't happy.

I tasted the X•S products some time ago and they're quite good and distilled by reputable distillers. I'll dig up my notes when I get home today.


HOWEVER, Sachelle, as per usual, I'm pretty disappointed in the choice of copy.

Right at the top:

The X•S range is classified as an 'amer', which means that under EU law is as allowed over three times the amount of thujone in normal absinthe.

Please stop using thujone hype in connection with absinthe. Can you imagine using caffeine content to sell premium coffee? Alcohol content to sell fine wine? No. These tactics are only used by novelty liquors aimed at the college and club crowd.

Extra Superior absinthe was historically distilled using a high proportion of herbs, including wormwood (Artemisia absinthium) and a wine alcohol base. For our premium La Fe X•S range the importance of those methods, along with sourcing the best distillers in the historical homelands of absinthe, were paramount.

Again, the implication here is the the reason an absinthe is superior is because it has more wormwood, for that special "wormwood effect". This is a NEW idea, based primarily on a myth which has entered the mainstream mostly through the efforts of La Fe. Continuing this idea that thujone is important to absinthe—and premium absinthes at that—is inconsistent with George's stated goal:

"In early 1998 I started our pioneering work to bring absinthe back to the global market. My strategy was simple: understand the history, distillation methods and absinthe category to its fullest, working with the best people in the industry. With the clear objective of ensuring absinthe's long term future using historical and geographical accuracy. This simple philosophy has never been rushed."

Marketing is one thing, but the sensationalism and innuendo has to stop if you ever expect the mainstream to take absinthe seriously—and that's what it will take to get it legally into the (very huge) US market.

Maker of Marteau Absinthe
Master Distiller, Gnostalgic Spirits Distillery
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#15 Ari (Eric Litton)

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Posted 01 December 2006 - 11:24 AM

Good to see LaFee getting some better quality products out there. But as such a big company (compared to others) it would be nice to see lower prices.
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#16 Oscar

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Posted 01 December 2006 - 11:27 AM

Hiram, my knee was a jerking for the same reasons you listed at the bottom of your post.

Edited by Oscar, 01 December 2006 - 11:28 AM.

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#17 Grey Boy

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Posted 01 December 2006 - 11:28 AM

I'd try it if it wasn't that pricey.
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#18 TheGreenOne

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Posted 01 December 2006 - 11:38 AM

the implication here is the the reason an absinthe is superior is because it has more wormwood, for that special "wormwood effect". This is a NEW idea, based primarily on a myth which has entered the mainstream mostly through the efforts of La Fe.
***
sensationalism and innuendo

Not admirable but wormwood effect and sensationalism may help explain LF's pricing decisions.

#19 Wild Bill Turkey

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Posted 01 December 2006 - 12:13 PM

Classic Good News/Bad News.

La Fe has finally started making a range of absinthes intended to appeal to connoisseurs, but they've taken their marketing approach from King o' Spirits: overpricing and thujone hype.

They need to decide who their market is for this. BallzTripperz won't be impressed by the extra care taken to make a quality product, and connoisseurs know when they're being overcharged and misled.
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#20 elfnmagik

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Posted 01 December 2006 - 12:14 PM

I'd try it if it wasn't that pricey.

That's my only complaint.
"I really like depriving myself of things. It's fun! Very monastic." - Kosmo

#21 Guillaume Lanfray

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Posted 01 December 2006 - 12:15 PM

Can you imagine using... (alcohol) content to sell fine wine?

What? You don't like Mad Dog or Night Train? :harhar:

#22 OMG_Bill

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Posted 01 December 2006 - 12:20 PM

Ouch! I got a headache reading that post. ;)
Some folks may cringe each time I use the term "Booze" regarding these high quality drinks.
I mean no offense. There are bottles of extraordinary booze out there. I've tasted a few. Relax.

#23 elfnmagik

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Posted 01 December 2006 - 12:28 PM

Courier shipping to the US: 80, for a 70cl bottle,
at this moment that equals $158.364.


Mine came up to 66.50 w/ 2-day courier, not that it matters.
"I really like depriving myself of things. It's fun! Very monastic." - Kosmo

#24 dakini_painter

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Posted 01 December 2006 - 12:38 PM

All I can say is that if I walked into my local liquor store and saw this there for $60. I'd consider buying a bottle. But sorry, not for $158. Even if everyone on this board said it was better by far than any pre-Ban they'd ever had.

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#25 Dr. Verte

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Posted 01 December 2006 - 01:08 PM

This is one I'll pass by. FWIW, I just got my Jade PF1901. It is very good. This one I can recommend, and it's less expensive than the LaFeh.
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#26 Deluge

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Posted 01 December 2006 - 01:26 PM

I also received my PF 1901 today and I agree with Dr. Verte; I think the LaFee is far to expensive. Maybe if they brought the price down to something a little more reasonable I would try it but until then I'll stick to CLB, Jade and Duplais.

Edited by Deluge, 01 December 2006 - 01:38 PM.


#27 Stomp Brockmore

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Posted 01 December 2006 - 02:43 PM

The price is really dissapointing, and I don't know how they expect it to fly considering the ever-growing number of high quality absinthes on the market (all of them at a lower price point).

#28 TheGreenOne

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Posted 01 December 2006 - 02:58 PM

On the other hand, they make Betty look not so bad.

#29 Wild Bill Turkey

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Posted 01 December 2006 - 05:14 PM

(I wonder what MCD will have to say about its authenticity...)

She'll ask Franois Guy, and he'll say it has too much fennel, but she can't say anything bad about La Fe, so she'll simply start to cry. How could you do this to her, Andrew?

I have to admit, the Excess (sorry, that's XS) does look promising, with the description of the process of distilling it, and their plans for the upcoming Franaise release. The packaging is well-designed, with the Suisse version returning to the old-style round-shouldered blue bottle that the CLB used to have.

But seriously... charging 60, when the PF'01 is 55, and CLB is only 40? They don't have the reputation to justify that yet.
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#30 Stomp Brockmore

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Posted 01 December 2006 - 05:18 PM

It really is a very good absinthe....but the 60 price tag is not justified and will prevent me from ordering this when I probably would have otherwise.


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