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Sachelle

New La Fée X•S Suisse

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Hi there

 

I know many of you have been waiting for this so here's a snippet from our news letter

 

Pre-release for the new La Fée X•S Suisse

 

La Fée X•S Suisse is produced in the small town of Couvet in the Val-de-Travers region of Swizerland and it is here absinthe production began in 1792. Time was spent creating a recipe to reflect those top quality absinthes of the 19 th century and the whole distillation process is carried out by hand and monitored closely to ensure consistency throughout. The finest aromatic plants, including locally grown wormwood, along with a grape alcohol base are carefully distilled in small quantities creating an absinthe that is highly elegant and perfectly balanced.

 

now available at Lafeeabsinthe.com

 

to read more visit Lafeeabsinthe.com/xs

 

:)

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Interesting. I would be interested to see if it really is a decent product. Sachelle, I would be happy to review it for you if you want to send a sample over.

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Samples would be a good way of getting the word of mouth out. If it's good, that is. It's actually bad for business if it's not that good. Looks promising, though.

 

(I wonder what MCD will have to say about its authenticity...)

Edited by AndrewT

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It's actually very good. It's been some time since I tried it, but I remember it being very soft, round, full and buttery and quite complex for a blanche. Good wormwood profile.

 

Sachelle, will you be offering this through Premier Wine & Spirits eventually?

 

The price is a bit shocking at £60. At that price I'd be much quicker to order Clandestine la Bleue. That's more expensive than the Jades.

Edited by Stomp Brockmore

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I pretty much expected a knee-jerk response when this came out. Some of you guys are never happy: you complain because La Fée's stuff wasn't distilled, so they try to come up to standards and you still aren't happy.

 

I tasted the X•S products some time ago and they're quite good and distilled by reputable distillers. I'll dig up my notes when I get home today.

 

 

HOWEVER, Sachelle, as per usual, I'm pretty disappointed in the choice of copy.

 

Right at the top:

The X•S range is classified as an 'amer', which means that under EU law is as allowed over three times the amount of thujone in normal absinthe.
Please stop using thujone hype in connection with absinthe. Can you imagine using caffeine content to sell premium coffee? Alcohol content to sell fine wine? No. These tactics are only used by novelty liquors aimed at the college and club crowd.
Extra Superior absinthe was historically distilled using a high proportion of herbs, including wormwood (Artemisia absinthium) and a wine alcohol base. For our premium La Fée X•S range the importance of those methods, along with sourcing the best distillers in the historical homelands of absinthe, were paramount.
Again, the implication here is the the reason an absinthe is superior is because it has more wormwood, for that special "wormwood effect". This is a NEW idea, based primarily on a myth which has entered the mainstream mostly through the efforts of La Fée. Continuing this idea that thujone is important to absinthe—and premium absinthes at that—is inconsistent with George's stated goal:

 

"In early 1998 I started our pioneering work to bring absinthe back to the global market. My strategy was simple: understand the history, distillation methods and absinthe category to its fullest, working with the best people in the industry. With the clear objective of ensuring absinthe's long term future using historical and geographical accuracy. This simple philosophy has never been rushed."

 

Marketing is one thing, but the sensationalism and innuendo has to stop if you ever expect the mainstream to take absinthe seriously—and that's what it will take to get it legally into the (very huge) US market.

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Hiram, my knee was a jerking for the same reasons you listed at the bottom of your post.

Edited by Oscar

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the implication here is the the reason an absinthe is superior is because it has more wormwood, for that special "wormwood effect". This is a NEW idea, based primarily on a myth which has entered the mainstream mostly through the efforts of La Fée.

***

sensationalism and innuendo

Not admirable but wormwood effect and sensationalism may help explain LF's pricing decisions.

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Classic Good News/Bad News.

 

La Fée has finally started making a range of absinthes intended to appeal to connoisseurs, but they've taken their marketing approach from King o' Spirits: overpricing and thujone hype.

 

They need to decide who their market is for this. BallzTripperz™ won't be impressed by the extra care taken to make a quality product, and connoisseurs know when they're being overcharged and misled.

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Courier shipping to the US: £80, for a 70cl bottle,

at this moment that equals $158.364.

 

Mine came up to £66.50 w/ 2-day courier, not that it matters.

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All I can say is that if I walked into my local liquor store and saw this there for $60. I'd consider buying a bottle. But sorry, not for $158. Even if everyone on this board said it was better by far than any pre-Ban they'd ever had.

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I also received my PF 1901 today and I agree with Dr. Verte; I think the LaFee is far to expensive. Maybe if they brought the price down to something a little more reasonable I would try it but until then I'll stick to CLB, Jade and Duplais.

Edited by Deluge

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The price is really dissapointing, and I don't know how they expect it to fly considering the ever-growing number of high quality absinthes on the market (all of them at a lower price point).

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(I wonder what MCD will have to say about its authenticity...)

She'll ask François Guy, and he'll say it has too much fennel, but she can't say anything bad about La Fée, so she'll simply start to cry. How could you do this to her, Andrew?

 

I have to admit, the Excess (sorry, that's XS) does look promising, with the description of the process of distilling it, and their plans for the upcoming Française release. The packaging is well-designed, with the Suisse version returning to the old-style round-shouldered blue bottle that the CLB used to have.

 

But seriously... charging £60, when the PF'01 is £55, and CLB is only £40? They don't have the reputation to justify that yet.

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