The colour is from Hibiscus flowers and has so far proved quite stable except where, as Gwydion points out, it is stored in strong direct sunlight. The Louche is good, producing a nice pink colour with light dilution, turning bluer as dilution increases. The colder the water the better the colour.
the hibiscus does add to the flavour, giving a slight candied fruit element to complement the more prominent anise.
Ambear, I look forward to hearing what you think of it. Have you tried our Verte?
Head Distiller, Adnams