I am late to the party, but I will share my thoughts, which by the way, mirror those of the experts.
You saw the popularity and mystique of absinthe and wanted to capitalize on it. There is absolutely nothing wrong with that. It's the American way. I applaud you for making the effort. However, you did not do enough research and your product was crappy. You put the marketing department into high gear and they tried to pull the wool over the unknowing public's eyes. Epic Fail. Wouldn't it make more sense to sell a genuine product that stands on it's own merit?
Get back to the drawing board and hire a real expert or two to help you develop a good authentic absinthe. This should not be hard to do. I'm sure there are several here on this board that would be willing to work with you if you are sincere. Take someone on as a partner if need be.
You would only need a decent product to turn this around. It would sell with out having to use spin marketing, and then you would be able to afford to develop a second better absinthe to accompany it. I think this is very "doable."