The Czech thujone mafia has done it again.





To be honest, I'd be all for this product as a start to truthful branding, if it weren't for the thujone marketing. I'd prefer to see most of that 'Bohemian style absinthe' to be called Wormwood Vodka or Wormwood Schnaaps.

What's funny is that it's going by the US thujone limit, but it's also talking about hallucinatory effects. I don't think they are going to be able to get approval if they keep with that strategy.

I just realized this is offered by the same people who are behind Green Fairy, Koruna, Djabel, and my favorite, Fairy Bomb energy drink.

I talked with the Global Brand Ambassador for South Trade several months ago, and he was talking about how absinthe was misunderstood, and how thujone was overblown, and how we really need to do good things for absinthe in order for it to be a success. And now we see how much of a thujone whore the guy really is. In it just to make a buck? I think yes.

I really need to send the podcast interview I did with this guy to Gwydion so we can publish what he had to say about thujone.

What the hell was this "beverage" doing at the Australian Food Challenge anyway? Isn't that kind of like the sleazy moustached film crew guy poking his head into the frame during a money shot, looking perplexed as to how he got there in the first place?

But their Master Distiller comes from a long line of Moravian master distillers and he's eccentric.

Shouldn't that count for something?

And the secret herbs, shouldn't they count for something?