Absinthe Marteau Verte Classique - Swiss Release, my absinthe is pretty good; maybe you should try it. |
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Absinthe Marteau Verte Classique - Swiss Release, my absinthe is pretty good; maybe you should try it. |
  Jul 24 2007, 02:09 PM
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#1
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 Proprietaire  Group: Root Admin Posts: 9,589 Joined: 18-September 04 From: Seattle Member No.: 1  |
It gives me great pleasure to announce the upcoming release of my own absinthe brand, Absinthe Marteau.
I had hoped to make the online announcement as simultaneously as possible as the one at Tales of the Cocktail, but I didn't have the easy internet access, or time, that I thought I might. I also didn't realize that it would hit the internet literally moments after the words escaped my lips. As is often the case with absinthe news, particularly of this magnitude, there's so much information to assimilate and so much excitement that's it's easy to misunderstand small but important details. After this goes through several re-tellings and successive entropic approximations, it can get pretty distorted. I take responsibility for any misunderstandings in Jamie Boudreau's post, as I could've probably made myself more clear when I talked with him and the folks at Tales of the Cocktail. Caveat: I intend to honor all of the established rules of this forum out of respect and fairness for my colleagues and won't entertain discussion which infringes them. I'll answer any legitimate questions which don't infringe upon my personal privacy or proprietary information. I won't entertain inter-forum adolescent bullshit or endure the tedious, transparent innuendoes and kicks under the table which are becoming all too common around here, so if you're so inclined, be prepared to get called on it. Here's the straight scoop: MARTEAU I developed the recipe for Marteau over the last several years and then commissioned a distillery to make it, strictly according to my recipe and protocols. My intent is to eventually establish my own distillery and take over production personally. To that end, I'm forming a company, Gnostalgic Spirits, which will specialize in designing 19th century style spirits and cocktail ingredients such as bitters and liqueurs. I'm working with an American distillery to begin production myself, stateside. No idea yet on time-frame, but I'll probably start production on some products by the end of the year. Marteau Verte Classique will be distilled in Switzerland at the Matter-Luginbühl Distillery by Oliver Matter who, as most of you know, is the award-winning distiller of Markus' Duplais line of absinthes as well as Marilyn Mason's Mansinthe, Giger's Brevans and the Brut d'alambic. While I'm very proud of my creation, I don't feel a particular need to say that I personally distilled it, as long as the person running the still is committed to following my instructions, and is qualified and skilled; and Oliver is definitely that. As we well know, Pernod Fils got on fairly well without Henri-Louis at the controls of each alembic. The Marteau absinthes are soundly based on the usual traditional recipes from the 19th century: Duplais, De Brevans, Fritsch etc. By "based on" I mean traditional ingredients and their relative amounts as well as strict adherence to the Duplais Suisse Protocol. This is the first authentic absinthe—since the 1912 ban—that was developed specifically for use in classic cocktails. It's very good as a drink on its own, but I chose the particular botanicals and used them in proportions that lend a more savory and aromatic component than other traditional absinthes, which can often be too candy-like. Rather than cut back on the anise, I've worked with the other botanicals and brought them forward to compliment it rather than push it into the background. The sample which Jamie, Shabba, Nymph and all the WSers at TOC, as well as the 150 people at the Forgotten Ingredients panel discussion, were from prototypes, since the end commercial product has not yet been released. As we all know, artisanal products, particularly new ones, are subject to change. I don't expect Marteau will be any different. Different apparatus, different regional herb sources, different water, these are the variables we have to work with. The first release of Marteau Verte Classique will possibly be slightly different in character than the samples, but every effort is being made to bring it as close as possible given the conditions. Future batches will be adjusted if necessary to achieve the desired profile. For now, starting probably in early October, it will be available exclusively from Markus at absinthe-distribution.com; it might be picked up by the other vendors later. We'll start out with small batches, so grab it fast. We'll increase production according to demand. It should fit into roughly the same price range as the other Matter absinthes, but the final estimate is not in yet. The process is a little more complicated and there are a number more botanicals in it than a lot of other absinthes, so the cost rises proportionally. No samples or labels have been submitted to the TTB yet, although this is in the works for the future. Again, no time frame yet. THE IMPACT ON WS My business as a spirits developer and my role here are completely separate. I stated earlier that when I went pro I would take on an advisory board to help in the decision-making and to assure that the administration of the Wormwood Society was open to outside input and increased objectivity. The advisory board was selected months ago and has been actively contributing to the further growth and development of WS. The Wormwood Society is quickly becoming the most active, user-friendly and accessible absinthe resource on the web. My visit to New Orleans, the most absinthe-conscious population in the country, highlighted the great need for further education and outreach if we're going to clean up absinthe's reputation. In order to achieve this, there is also a need for increased professionalism (note: professionalism ≠ commercialism) or the public has no reason to take us seriously. Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later. Cheers!  -------------------- New here? READ THIS FIRST. Before you ask any questions, also please read the answers to Frequently Asked Questions and use the search function on the forums and the main site; then introduce yourself in Newcomer's Introductions. If you enjoy the Wormwood Society site and forums and feel they are a worthy cause, please consider a purchasing a subscription.
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Jul 24 2007, 02:16 PM
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 a.k.a. Shabba Group: Advisory Board Posts: 8,982 Joined: 18-June 06 From: South Riding, VA Member No.: 669 |
QUOTE (Hiram @ Jul 24 2007, 06:09 PM)  My intent is to eventually establish my own distillery and take over production personally. To that end, I'm forming a company, Gnostalgic Spirits, which will specialize in designing 19th century style spirits and cocktail ingredients such as bitters and liqueurs. 
-------------------- New blog: Rantings of a DC Gourmand.
Help other absintheurs and newcomers by submitting a review. Click here to go to the main review page to submit your entry. |
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Jul 24 2007, 02:35 PM
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 Absinthe Geek Group: Absintheur Posts: 2,267 Joined: 29-July 05 From: Oregon Member No.: 142 |
 I'm ready to buy!
-------------------- "Reality is a crutch for people who can't enjoy absinthe."
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Jul 24 2007, 02:50 PM
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 Bo-nana Fana Fo-Frooks Group: Absinthiste Posts: 2,436 Joined: 1-August 05 From: NYC by way of NOLA Member No.: 143 |
Congrats on a great product, kiddo. Here's wishing you well on your launch.
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Jul 24 2007, 02:55 PM
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#5
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Absinthe Geek Group: Absintheur Posts: 2,267 Joined: 29-July 05 From: Oregon Member No.: 142 |
Will you be using 'traditional' label design? Will WS members be getting a sneak preview when the label design is complete?
-------------------- "Reality is a crutch for people who can't enjoy absinthe."
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Jul 24 2007, 02:59 PM
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 Gone Star Trekkin' Group: Absinthiste Posts: 776 Joined: 1-November 05 From: Lancaster, CA Member No.: 256 |
  
-------------------- Don't listen to those who would water down ahhh burn up the true history of absinthe, rather research the facts to determine the significance of the Green Fairy. Those who can't do it themselves, get their kicks trying to undermine those who can.
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Jul 24 2007, 03:16 PM
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 Most Curious of All the Monkeys Group: Absinthiste Posts: 536 Joined: 17-December 04 From: Capital of Lotus Land, Canadia Member No.: 64 |
I have tried it and it is excellent!
Congratulations! Do you think we will be able to order it from the States? -------------------- Wanting to meet a writer because you like their work is like wanting like to meet a duck because you like pâté. - Graeme Gibson
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Jul 24 2007, 03:25 PM
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 Resident Francophile Group: Advisory Board Posts: 1,143 Joined: 23-February 05 From: Sherman Oaks, CA Member No.: 117 |
Congratulations on your success! I know you have worked very hard and deserve all of the great press that has been and will be sure to come.
-------------------- Good friends are the family you wish you had been born into.
War is not the answer, for only love can conquer hate. Marvin Gaye |
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Jul 24 2007, 03:37 PM
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 Member Group: Absintheur Posts: 435 Joined: 2-April 07 From: Washington Member No.: 1,292 |
Well, this is indeed special! It must be a dream realized! It will be interesting to see the label... of course taste is everything (I mean the absinthe), but I will be curious what your design sensibilities come up with! Somewhere between the Duplais labels and the traditional Jade stuff? Just keep in mind the number one rule of American design... it must look good on a t-shirt! Best of luck and I will be in line to order when all is said and done. I feel like I am present at a moment in absinthe history, and I only have been here several months. I salute those of you who have been here for years, fighting the Porkchop Wars, etc.
P.S. - Is there a Bohemian style in the works? *ducks* -------------------- "...anyone who listens to an artist talk should have his eyes examined."
Claes Oldenberg |
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Jul 24 2007, 03:42 PM
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 Who dat who say who dat, who say who dat?!? Group: Absinthiste Posts: 3,621 Joined: 7-November 06 From: Born in D.C., raised in Chicago, colleged then worked in NOLA for awhile before migrating to Charlotte and now, living in Arlington. Member No.: 992 |
We're proud of you, Hiram and as I told you last Thursday night in NOLA, you should be really proud of yourself!
-------------------- "I read an article recently on the dangers of heavy drinking..
Scared the shit out of me. So, that's it! After today, no more reading." |
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Jul 24 2007, 03:47 PM
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#11
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 Hahaha! advanced! Group: Absintheur Posts: 2,094 Joined: 2-March 07 From: Minnecolda Member No.: 1,255 |
Congratulations, Hiram !
-------------------- "We shall see that at which dogs howl in the dark, and that at which cats prick up their ears after midnight"
HP Lovecraft |
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Jul 24 2007, 04:03 PM
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#12
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Proprietaire Group: Root Admin Posts: 9,589 Joined: 18-September 04 From: Seattle Member No.: 1 |
Thanks everyone.
QUOTE (Derrick @ Jul 24 2007, 03:55 PM) Will you be using 'traditional' label design? Will WS members be getting a sneak preview when the label design is complete? Yes, and yes.QUOTE (monkeycurious @ Jul 24 2007, 04:16 PM) I have tried it and it is excellent! Thanks. The initial release from Markus will be just like everything else he carries, that's his end of it. When I start producing here, I certainly hope so. In the meantime, Frank Dietrich's Taboo is definitely worth your attention.
Congratulations! Do you think we will be able to order it from the States? -------------------- New here? READ THIS FIRST. Before you ask any questions, also please read the answers to Frequently Asked Questions and use the search function on the forums and the main site; then introduce yourself in Newcomer's Introductions. If you enjoy the Wormwood Society site and forums and feel they are a worthy cause, please consider a purchasing a subscription.
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Jul 24 2007, 04:37 PM
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#13
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 Advanced Member Group: Absintheur Posts: 848 Joined: 15-April 07 From: Minnesota Member No.: 1,309 |
Congratulations Hiram! I'll definitly order a bottle when it's available to do so. Good luck with the release.
-------------------- "A parent's only as good as their dumbest kid. If one wins a Nobel Prize but the other gets robbed by a hooker, you failed."
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Jul 24 2007, 04:39 PM
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#14
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 Advanced Member Group: Absinthiste Posts: 680 Joined: 9-December 06 From: Napa Valley, CA Member No.: 1,116 |
This will be so great -- the samples I was able to taste at TOTC were fantastic. Congrats!
-------------------- The most beautiful thing we can experience is the mysterious. It stands at the cradle of true art and true science. He to whom this feeling is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead, and his eyes are dimmed. -AE
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Jul 24 2007, 04:55 PM
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 Naught the One... Group: Absintheur Posts: 659 Joined: 19-January 05 From: Atlanta, GA Member No.: 97 |
Out of curiosity (and with full understanding if you do not want to divulge even these tidbits), do you mind indicating the base alcohol for the Marteau? Also, when you mention the Duplais Suisse Protocol, do you mean the versions in the books or are there more detailed descriptions of the process available from other sources?
-------------------- "If I can't drink, I don't want to be in your revolution ..."
-- Emma Goldman "Beneath the stars there are the bars that serve the bitter drink..." -- Be Bop Deluxe ("Life in the Air Age" from the "Sunburst Finish" album) |
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Jul 24 2007, 05:02 PM
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 Very silly. Very silly indeed. Group: Absinthiste Posts: 1,621 Joined: 29-July 06 From: Southern Belle Member No.: 736 |
Congratulations! I'm glad I was able to sample the yumminess.
-------------------- When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car.
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Jul 24 2007, 05:03 PM
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 Peanut Gallery owner Group: Absintheur Posts: 1,344 Joined: 13-April 06 From: Icebox of the Nation Member No.: 629 |
Very, very fantastic!
to great success and can't wait to get some! QUOTE P.S. - Is there a Bohemian style in the works? *ducks* Somebody had to say it, didn't they? 
-------------------- - cogito ergo louche
“I lost some time once. It's always in the last place you look for it.” - Neil Gaiman |
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Jul 24 2007, 05:04 PM
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 Member Group: Absinthiste Posts: 311 Joined: 10-September 06 From: Victoria, BC Member No.: 831 |
Congratulations on Marteau - a fantastic absinthe - and your dedication to developing and offering this commercial product. I look forward to purchasing Marteau. Wonderful news and many thank you's!
-------------------- Ajenjo de la bebida para el Duende
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Jul 24 2007, 05:29 PM
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#19
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Who dat who say who dat, who say who dat?!? Group: Absinthiste Posts: 3,621 Joined: 7-November 06 From: Born in D.C., raised in Chicago, colleged then worked in NOLA for awhile before migrating to Charlotte and now, living in Arlington. Member No.: 992 |
QUOTE (Nymphadora @ Jul 24 2007, 09:02 PM) I'm glad I was able to sample the yumminess. Absolutely! I am very much looking forward to owning a bottle or four! -------------------- "I read an article recently on the dangers of heavy drinking..
Scared the shit out of me. So, that's it! After today, no more reading." |
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Jul 24 2007, 06:30 PM
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 Mon nom est T73 Group: Advisory Board Posts: 11,615 Joined: 3-January 06 From: Montana Member No.: 371 |
As if the news of Marteau's release wasn't enough, you toss us this bone, too. I think Hiram has a project for us.
QUOTE (Hiram @ Jul 24 2007, 04:09 PM) The Wormwood Society is quickly becoming the most active, user-friendly and accessible absinthe resource on the web. My visit to New Orleans, the most absinthe-conscious population in the country, highlighted the great need for further education and outreach if we're going to clean up absinthe's reputation. In order to achieve this, there is also a need for increased professionalism (note: professionalism ≠ commercialism) or the public has no reason to take us seriously. Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later.
-------------------- "There is a direct correlation between the level of happiness in one's life and the amount of silliness they allow into it!" ~ I know, I have done studies.
The Alembic. Ridge. |
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Jul 24 2007, 06:39 PM
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#21
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 Delaware Phoenix Distillery Group: Absintheur Posts: 3,759 Joined: 26-June 06 From: Walton, NY Member No.: 685 |
I've said it before, but I'll say it again:
Congratulations!!
-------------------- "Good is the only investment that never fails." Thoreau.
"Don't you push me baby cause I'm holdin' low / and you know I'm only in it for the gold" Grateful Dead Delaware Phoenix Distillery, Walton, NY. www.delawarephoenix.com |
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Jul 24 2007, 08:08 PM
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#22
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 Member Group: Absintheur Posts: 348 Joined: 19-June 06 From: San Francisco, CA Member No.: 670 |
That is very cool!
Congratulations, and good luck with this venture. -------------------- Erik Ellestad
Bernal Heights, San Francisco, CA, USA |
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Jul 24 2007, 09:02 PM
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 Thymallus arcticus viridius Group: Absintheur Posts: 1,104 Joined: 1-December 06 From: 45th parallel, 5,300', sw Montana Member No.: 1,105 |
Oh it just keeps getting better! Thanks for all you have done and are doing for the absinthe world Hiram.
I can't wait to try this one. -------------------- I had my taste buds amputated many years ago after an unfortunate toothbrush accident, any reviews or opinions I give are suspect and should be viewed as utterly useless.
Jeremy Bentham, the Pieta, and a Precious Few Grayling ; by David Quammen |
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Jul 24 2007, 09:22 PM
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 Floccinaucinihilipilificator Extraordinaire  Group: Silver Member Posts: 4,488 Joined: 20-August 06 From: Birmingham, Alabama Member No.: 775 |
Congrats on getting your product going.
-------------------- Throng of Shoggoths: Brutal, Psychedelic Doom-Metal
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Jul 24 2007, 09:57 PM
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#25
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 Member Group: Absintheur Posts: 171 Joined: 9-July 07 Member No.: 1,475 |
Freakin' Sweet!
Looking forward to trying it! |
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Jul 24 2007, 09:58 PM
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 Meega, nala kweesta! Group: Advisory Board Posts: 1,546 Joined: 16-December 04 From: Northern California Member No.: 62 |
Yay for more absinthe.
QUOTE (Hiram @ Jul 24 2007, 03:09 PM) Instead of merely sitting at our keyboards ridiculing people for not knowing any better, those of us who give a damn need to go out and do something. More on this later. I am randomly grabbing people on the street and whipping them till they repeat the accurate information... careful what you ask for. 
-------------------- "Oscar Wilde once traveled to an all-cat dimension and appeared on the Late-Late Show with Catman O'Brien."
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Jul 25 2007, 05:25 AM
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 Insufferable Beer Snob Group: Absinthiste Posts: 11,424 Joined: 9-November 04 From: Bellingham, WA Member No.: 9 |
Hearty congratulations, Hiram, looks like youse done good!
If I'm tipplin' again by October, I'll definitely lay in a supply. -------------------- "Absinthe, on the other hand, is like an aged transvestite down the block who inexplicably manages to steal a new pair of knickers from someone's clothesline each morning."
---Buddhasynth |
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Jul 25 2007, 05:39 AM
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 Poseur, Third Class Group: Advisory Board Posts: 7,632 Joined: 31-January 06 From: Slap in the middle of Oklahoma Member No.: 447 |
Nice!
-------------------- I read somewhere that Oklahoma is just a small town in north Texas. Hmmm!
"De gustibus non disputandum est." Horace |
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Jul 25 2007, 05:50 AM
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#29
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 Mumbler Group: Absintheur Posts: 3,243 Joined: 27-October 05 From: Sherman's ashtray Member No.: 234 |
Congrats!
QUOTE (Hiram @ Jul 24 2007, 06:09 PM) The Marteau absintheS... Can you shed some light on plans for the others? -------------------- "I really like depriving myself of things. It's fun! Very monastic." - Kosmo
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Jul 25 2007, 06:06 AM
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 Advanced Member Group: Absintheur Posts: 503 Joined: 30-November 05 Member No.: 316 |
I look forward to tasting it.
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